Self - Brand & press

Everything you need to write about Self: our story, official logos, and the visual guidelines that bring our brand together.

Self is named after the person at the heart of every page: you. Your experience, your work, your ambitions. We turn resumes and portfolios into personal websites so you can share your professional self, in your own way.
Write Self with a capital S and lowercase elf. The capital gives the product a clear identity, while the rest keeps it simple and approachable. When referring to our web address, write self.cv entirely in lowercase.
Self is a product by Samblas Studios OÜ.

Logos
Use the original artwork below. Keep its proportions and leave generous clear space around it. Choose the version that gives the logo clear contrast against its background.
Use only the supplied color variants. Do not stretch, rotate, add effects, or recreate the wordmark with a font. SVGs scale to any size; PNGs have transparent backgrounds.

Our colors
Self green is our signature, balanced with white and black. It brings a fresh, optimistic accent to a clean canvas that lets your work stand out.
Self green: #70D9A1 - Brand accents and primary actions
White: #FFFFFF - Light canvases and reversed logos
Black: #000000 - Dark canvases and original wordmarks

Light & dark
Light mode pairs a white canvas with deep, dark text. Dark mode uses a black canvas, subtly raised surfaces, and soft white text. Self green stays the same in both, keeping our identity recognizable.
Primary CTA buttons use Self green with white text in both light and dark mode. Secondary actions use neutral surfaces. Use the supplied white logos on dark backgrounds and the black wordmark on light backgrounds.
Light mode: Canvas #FFFFFF, Surface #FFFFFF, Text #0F172A.
Dark mode: Canvas #000000, Surface #0C0C0C, Text #F5F5F5.

Type & shape
Noto Sans is our interface typeface. Regular for reading, medium and semibold for hierarchy, bold for headlines. The wordmark is original artwork, separate from interface typography.
Soft corners. Clear structure. Rounded cards and panels give content room to breathe; pill-shaped buttons keep actions approachable.
Cards: 1rem. Panels: 1.5rem. Buttons & controls: Pill shape.

For press, partnerships, and brand questions
contact@self.cv

https://self.cv/en/brand
