How Pricing Works at Self
Self uses a freemium model: one hosted page is free forever, while Pro and Team unlock higher limits, custom domains, AI Chat edits, analytics, SEO controls, and advanced customization.
Pricing is one of the most important product choices we make at Self because it shapes who can use the product and how sustainably we can keep improving it.
Self is built around a freemium model. The free plan lets you create, edit, publish, and keep one hosted page live with Self branding for as long as you need it.
The limits are deliberately simple:
- Free includes 1 saved page, 3 page generations per day, 1 live hosted page, and no AI Chat edits or analytics.
- Pro includes 3 saved pages, 10 page generations per day, 20 AI Chat edits per day, 1 live hosted page, 1 custom-domain setup, analytics, SEO controls, all templates, advanced customization, and the option to remove Self branding.
- Team includes 50 saved pages, 100 page generations per day, 200 AI Chat edits per day, 8 live hosted pages, up to 8 custom-domain setups, and the higher capacity needed to manage multiple profiles or clients.
We want people to publish before they pay, because the real value of Self is seeing how a professional page works in the wild: in applications, recruiter messages, networking, classroom projects, and client work.
Custom domains, analytics, and AI Chat edits are included in Pro and Team because they are higher-value layers with real operating costs. Custom domains require DNS guidance, verification, SSL, and routing, analytics requires ongoing event processing and storage, and AI editing consumes provider capacity each time it rewrites or restructures a page.
Affordability matters deeply to us. Many Self users are postgraduate students and early-career professionals, so we work to keep Pro approachable, especially on the annual plan.
At the same time, Self needs to be sustainable as a product. Our pricing is designed to cover infrastructure, AI, analytics, support, and ongoing product work while keeping a polished, high-quality personal website within reach for as many people as possible.
The Team plan is built for career coaches, recruiters, agencies, schools, and people managing multiple profiles or clients. It keeps the same product workflow, but raises the capacity so publishing costs stay predictable.