Why We Built Self

I am Javier, CEO of the Self team and a software engineer who had a moment many professionals know too well: uncertainty at work and the real possibility of losing my job. Suddenly, my CV was no longer a document I could postpone. I had to rebuild it from scratch.

While updating it, I kept thinking like an engineer: what if I stopped treating my profile like a static PDF and treated it like a product? I wanted a clean, professional page I could share in one link, on any device, with no friction for recruiters or hiring managers.

So I built one for myself. The difference was immediate. Instead of sending attachments back and forth, I could share a single page that presented my experience, projects, and story in a way that felt current and intentional.

Then I asked a bigger question: why should this be hard for everyone else? I looked for tools that solved this problem well. Most options felt stuck in the past, like old word-processor templates published on the web. They were dull, overly rigid, or too simple to reflect a real professional identity.

That gap became the reason to build Self. We are creating a platform where anyone can turn a resume or portfolio into a polished webpage quickly, without design or coding overhead, and still keep their own voice.

Self is about helping people present their true digital selves. Not just a list of roles, but a credible, modern profile that opens doors faster. That is the product we wanted, and that is why we are building it.